Salaries

Marketing Automation Engineer Salary.

Across 81 U.S. cities.

$133,000

estimated national base salary

$103,000 to $169,000. Last updated September 2026.

Orbyt prices 394 titles at this same figure, including Software Engineer, Frontend Developer, and Backend Developer. Orbyt does not hold title-level wage data that would separate them.

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Government benchmark for this occupation

The US Bureau of Labor Statistics reports a median annual wage of $135,980 for Software Developers (SOC 15-1252) across the United States, based on 1,687,890 employed workers (May 2025 release).

10th percentile

$82,460

25th percentile

$105,210

Median

$135,980

75th percentile

$171,980

90th percentile

$214,670

Workers surveyed

1,687,890

What BLS published in each release

May 2024 release

$133,080

May 2025 release

$135,980

These are two separate published estimates, not a time series. The Bureau of Labor Statistics does not encourage the use of OEWS data for time-series analysis. Differences between releases reflect changes in occupational classification, survey methodology, and the three-year pooled sample as well as any change in pay, so the two figures should not be read as a rate of wage growth.

BLS publishes wages by occupation code, not by job title, so this figure covers every role mapped to Software Developers (SOC 15-1252) rather than Marketing Automation Engineer specifically. The national range at the top of this page is Orbyt’s role-level estimate, which is a different thing and is labelled as such.

View the BLS source for SOC 15-1252

Highest Paying

$189,000

San Jose, CA

Best Purchasing Power

$139,000

Boston, MA

Lowest Paying

$101,000

Charleston, WV

The salary figures on this page are computed estimates, not observed wages. Each one is a national role baseline scaled by a Bureau of Economic Analysis Regional Price Parity cost-of-living multiplier (2025 index) and rounded to the nearest $1,000. No published wage percentile is consulted and no wage survey response enters the calculation, so an Orbyt estimate must not be cited as a Bureau of Labor Statistics figure or as measured pay. The published wage data Orbyt holds is Bureau of Labor Statistics Occupational Employment and Wage Statistics, and Department of Labor H-1B Labor Condition Application filings, which record a filed minimum visa base wage rather than market pay. Where BLS publishes a wage for the occupation a role maps to, it is shown on that role's page as a separate benchmark, labelled with its occupation code, metro area and the number of employed workers it covers. Last updated September 2026. This role maps to BLS occupation code 15-1252. Full methodology.

Orbyt estimates the average Marketing Automation Engineer salary in the United States at $133,000 in 2026, within a range of $103,000 to $169,000. These figures are Orbyt estimates, computed rather than measured, and must not be cited as Bureau of Labor Statistics figures; the published BLS wage for the occupation this role maps to is shown separately on this page. This figure is not specific to this title: Orbyt prices 394 titles at the same estimate. San Jose is the highest of the 81 cities at $189,000, while Boston offers the best purchasing power after cost-of-living adjustments. Compensation for Marketing Automation Engineers is driven by depth of technical specialization, open-source or published work, and the specific technology stack.

Marketing Automation Engineer salary by city.

Salary comparison across 81 cities
CityMedianRangeCOLAdjustedRank
San Jose, CA$189,000$146,000 to $240,0001.38x$137,000#1782 of 3445
Honolulu, HI$178,000$138,000 to $226,0001.30x$137,000#1781 of 3445
New York, NY$177,000$137,000 to $225,0001.28x$138,000#1689 of 3445
San Francisco, CA$174,000$135,000 to $221,0001.35x$129,000#2413 of 3445
Seattle, WA$170,000$132,000 to $216,0001.24x$137,000#1790 of 3445
Boston, MA$169,000$131,000 to $214,0001.22x$139,000#1691 of 3445
Arlington, VA$167,000$129,000 to $212,0001.22x$137,000#1803 of 3445
Washington DC, DC$165,000$127,000 to $209,0001.25x$132,000#2212 of 3445
Princeton, NJ$159,000$123,000 to $202,0001.15x$138,000#1690 of 3445
Jersey City, NJ$158,000$122,000 to $201,0001.20x$132,000#2201 of 3445
Newark, NJ$157,000$122,000 to $199,0001.18x$133,000#2102 of 3445
Boulder, CO$156,000$121,000 to $198,0001.15x$136,000#1902 of 3445
Los Angeles, CA$155,000$120,000 to $197,0001.18x$131,000#2199 of 3445
San Diego, CA$154,000$119,000 to $196,0001.17x$132,000#2173 of 3445
Miami, FL$152,000$118,000 to $193,0001.12x$136,000#1904 of 3445
Philadelphia, PA$149,000$116,000 to $190,0001.09x$137,000#1809 of 3445
Chicago, IL$147,000$114,000 to $186,0001.07x$137,000#1782 of 3445
Manchester, NH$147,000$114,000 to $186,0001.06x$139,000#1689 of 3445
Anchorage, AK$146,000$113,000 to $185,0001.13x$129,000#2395 of 3445
Baltimore, MD$144,000$111,000 to $183,0001.08x$133,000#2103 of 3445
Portland, ME$144,000$111,000 to $183,0001.05x$137,000#1805 of 3445
Providence, RI$144,000$111,000 to $183,0001.04x$138,000#1693 of 3445
Portland, OR$142,000$110,000 to $180,0001.10x$129,000#2368 of 3445
Burlington, VT$142,000$110,000 to $181,0001.06x$134,000#2006 of 3445
Sacramento, CA$142,000$110,000 to $180,0001.10x$129,000#2392 of 3445
Austin, TX$141,000$109,000 to $179,0001.03x$137,000#1786 of 3445
Hartford, CT$141,000$109,000 to $179,0001.08x$131,000#2265 of 3445
Dallas, TX$140,000$108,000 to $178,0001.01x$139,000#1688 of 3445
Atlanta, GA$140,000$108,000 to $178,0001.02x$137,000#1782 of 3445
Denver, CO$138,000$107,000 to $175,0001.08x$128,000#2512 of 3445
Wilmington, DE$138,000$107,000 to $176,0001.02x$135,000#1903 of 3445
Nashville, TN$136,000$105,000 to $172,0001.00x$136,000#1884 of 3445
Raleigh, NC$136,000$105,000 to $172,0000.99x$137,000#1795 of 3445
Charleston, SC$136,000$105,000 to $172,0000.98x$139,000#1694 of 3445
Virginia Beach, VA$136,000$105,000 to $172,0000.98x$139,000#1694 of 3445
Ann Arbor, MI$136,000$105,000 to $172,0001.02x$133,000#2102 of 3445
Minneapolis, MN$135,000$105,000 to $172,0001.05x$129,000#2398 of 3445
Charlotte, NC$134,000$104,000 to $170,0000.97x$138,000#1695 of 3445
Houston, TX$133,000$103,000 to $169,0000.97x$137,000#1789 of 3445
Las Vegas, NV$132,000$102,000 to $167,0000.96x$138,000#1787 of 3445
Phoenix, AZ$130,000$101,000 to $165,0000.96x$135,000#1914 of 3445
Richmond, VA$130,000$101,000 to $166,0001.01x$129,000#2393 of 3445
Madison, WI$130,000$101,000 to $165,0000.95x$137,000#1799 of 3445
Albany, NY$129,000$100,000 to $164,0000.96x$134,000#2009 of 3445
Salt Lake City, UT$126,000$98,000 to $161,0000.98x$129,000#2425 of 3445
Pittsburgh, PA$126,000$98,000 to $160,0000.92x$137,000#1783 of 3445
Tampa, FL$126,000$98,000 to $161,0000.96x$131,000#2220 of 3445
Orlando, FL$125,000$97,000 to $159,0000.95x$132,000#2188 of 3445
Spokane, WA$125,000$97,000 to $159,0000.92x$136,000#1893 of 3445
Boise, ID$124,000$96,000 to $157,0000.95x$131,000#2321 of 3445
Columbus, OH$124,000$96,000 to $157,0000.93x$133,000#2084 of 3445
Reno, NV$124,000$96,000 to $157,0000.96x$129,000#2396 of 3445
Detroit, MI$123,000$95,000 to $157,0000.90x$137,000#1803 of 3445
North Charleston, SC$123,000$95,000 to $156,0000.94x$131,000#2275 of 3445
Columbus, OH$122,000$95,000 to $156,0000.93x$131,000#2180 of 3445
Omaha, NE$122,000$94,000 to $155,0000.88x$139,000#1686 of 3445
Cincinnati, OH$122,000$95,000 to $155,0000.90x$136,000#1892 of 3445
St. Louis, MO$120,000$93,000 to $152,0000.90x$133,000#2109 of 3445
New Orleans, LA$120,000$93,000 to $152,0000.92x$130,000#2302 of 3445
Columbia, SC$120,000$93,000 to $152,0000.90x$133,000#2088 of 3445
Kansas City, MO$119,000$92,000 to $151,0000.93x$128,000#2488 of 3445
San Antonio, TX$119,000$92,000 to $151,0000.91x$131,000#2290 of 3445
Louisville, KY$118,000$92,000 to $150,0000.88x$134,000#1994 of 3445
Fargo, ND$118,000$91,000 to $149,0000.85x$139,000#1683 of 3445
Indianapolis, IN$117,000$91,000 to $149,0000.91x$129,000#2419 of 3445
Milwaukee, WI$117,000$91,000 to $149,0000.91x$129,000#2397 of 3445
Baton Rouge, LA$115,000$89,000 to $146,0000.88x$131,000#2284 of 3445
Knoxville, TN$115,000$89,000 to $146,0000.89x$129,000#2403 of 3445
Des Moines, IA$114,000$89,000 to $145,0000.86x$133,000#2101 of 3445
Sioux Falls, SD$114,000$88,000 to $145,0000.85x$134,000#2004 of 3445
Des Moines, IA$114,000$89,000 to $145,0000.86x$133,000#2112 of 3445
Tulsa, OK$114,000$88,000 to $144,0000.83x$137,000#1793 of 3445
Wichita, KS$113,000$88,000 to $144,0000.82x$138,000#1705 of 3445
Lexington, KY$113,000$88,000 to $144,0000.86x$131,000#2208 of 3445
Albuquerque, NM$112,000$87,000 to $143,0000.88x$127,000#2502 of 3445
Cheyenne, WY$112,000$87,000 to $143,0000.87x$129,000#2387 of 3445
Oklahoma City, OK$109,000$85,000 to $139,0000.84x$130,000#2303 of 3445
Birmingham, AL$108,000$84,000 to $138,0000.84x$129,000#2399 of 3445
Little Rock, AR$107,000$83,000 to $136,0000.82x$130,000#2283 of 3445
Jackson, MS$101,000$78,000 to $128,0000.79x$128,000#2490 of 3445
Charleston, WV$101,000$78,000 to $128,0000.78x$129,000#2396 of 3445

Skills that increase Marketing Automation Engineer pay.

The premiums below are Orbyt's modelled scenarios for Marketing Automation Engineers, not effects measured from job postings: each is a fixed percentage applied to the estimated base. At the top premium that works out to $18,620 a year.

LLM Fine-Tuning+14%

≈ +$18,620 per year

Reinforcement Learning+13%

≈ +$17,290 per year

CUDA+12%

≈ +$15,960 per year

RAG (Retrieval-Augmented Generation)+11%

≈ +$14,630 per year

Kubernetes+11%

≈ +$14,630 per year

Transformers+10%

≈ +$13,300 per year

Rust+10%

≈ +$13,300 per year

PyTorch+9%

≈ +$11,970 per year

What you should know.

Compensation for Marketing Automation Engineers is driven by depth of technical specialization, open-source or published work, and the specific technology stack. Base salary carries most of the total compensation, with bonuses adding roughly 10% in a typical year. Within tech-sector Marketing Automation Engineers specifically, employer tier (FAANG and frontier-AI labs vs mid-stage startups vs traditional enterprise) drives 66%+ variance across the compensation band.

Marketing Automation Engineers typically progress Junior → Mid → Senior → Staff → Principal over 8 to 12 years, with the Staff+ levels carrying significant technical scope and cross-team influence. The director/VP track diverges around year 8 for those who choose management; IC staff-plus roles keep building technical depth.

Total compensation for Marketing Automation Engineers runs roughly $138K at median when factoring base + typical bonus (~10% of base). Base salary carries most of the compensation; benefits (healthcare, 401(k) match, PTO) add an estimated 15–25% in imputed value on top. At tech companies specifically, equity and sign-on are often the largest delta between offers — two roles with matching base can differ by $100K+ at total when equity is included.

Total compensation breakdown.

Base Salary
$133,000
Equity / Year
$19,000
Annual Bonus
10%
$13,000
Signing Bonus
$6,000
Total Comp
$165,000

Salary by company size

Startup
< 50 employees
$106,000
Growth
50-500 employees
$120,000
Scale-up
500-5K employees
$133,000
Public
5K+ employees
$153,000

Remote salary adjustment

Remote Marketing Automation Engineers typically earn $120,000 (10% less than on-site). This reflects location-adjusted pay policies at companies using geographic salary bands. Some companies pay flat national rates regardless of location.

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Related.

Common questions about Marketing Automation Engineer pay.

Orbyt estimates the national median Marketing Automation Engineer salary at $133,000 in 2026, within a range of $103,000 to $169,000. This is a computed estimate, not a measured wage. Where you land depends on your experience, skills, the company's size, and your location.

Entry level Marketing Automation Engineers (0 to 2 years) typically earn $86,000 to $106,000. Mid level (3 to 5 years) run $113,000 to $140,000. Senior (6 to 9 years) reach $146,000 to $173,000, and lead level (10 plus years) $166,000 to $206,000.

With a national median of $133,000 and senior pay reaching $173,000 to $206,000, Marketing Automation Engineer is a well compensated field. Pay varies by city, so compare cost of living adjusted numbers before judging any single offer.

Entry level Marketing Automation Engineer roles start around $86,000 to $106,000. Candidates with strong internships, certifications, or portfolio work often negotiate toward the national median of $133,000.

Total compensation for Marketing Automation Engineers runs roughly $138K at median when factoring base + typical bonus (~10% of base). Base salary carries most of the compensation; benefits (healthcare, 401(k) match, PTO) add an estimated 15, 25% in imputed value on top. At tech companies specifically, equity and sign-on are often the largest delta between offers, two roles with matching base can differ by $100K+ at total when equity is included.

Compensation for Marketing Automation Engineers is driven by depth of technical specialization, open-source or published work, and the specific technology stack. Base salary carries most of the total compensation, with bonuses adding roughly 10% in a typical year. Within tech-sector Marketing Automation Engineers specifically, employer tier (FAANG and frontier-AI labs vs mid-stage startups vs traditional enterprise) drives 66%+ variance across the compensation band.

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