Sales Representative.
Dallas.
$64,000
median salary, 2% below the national average
$47,000 to $86,000. Last updated August 2026.
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Data points to own the conversation.
The median Sales Representative salary in Dallas is $64,000, 2% below the national average. Entry level starts near $47,000. Experienced professionals push past $86,000. Dallas is a major corporate hub with dozens of Fortune 500 headquarters spanning telecom, finance, defense, and retail. That spread is your negotiation window. These figures are Orbyt estimates, computed rather than measured, and must not be cited as Bureau of Labor Statistics figures; the published BLS wage for the occupation this role maps to is shown separately on this page.
Salary range.
Where do you fall?
Orbyt estimate for Sales Representative in Dallas, modelled from national occupation wages adjusted for local cost of living. The published government benchmark for this occupation is below.
Government benchmark for this occupation
The US Bureau of Labor Statistics reports a median annual wage of $64,940 for Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products (SOC 41-4012) in the Dallas-Fort Worth-Arlington, TX metropolitan area, based on 29,100 employed workers (May 2025 release).
10th percentile
$37,200
25th percentile
$49,000
Median
$64,940
75th percentile
$99,490
90th percentile
$138,470
Workers surveyed
29,100
BLS publishes wages by occupation code, not by job title, so this figure covers every role mapped to Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products (SOC 41-4012) rather than Sales Representative specifically. The Dallas range at the top of this page is Orbyt’s role-level estimate, which is a different thing and is labelled as such.
View the BLS source for SOC 41-4012Salary by experience.
The gap between entry and lead level is typically $57,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$42,000
to $51,000
Mid (3-5 yrs)
$54,000
to $67,000
Senior (6-9 yrs)
$70,000
to $83,000
Lead (10+ yrs)
$80,000
to $99,000
Total compensation.
Base salary is not the full picture. Equity, bonus, and signing can add $14,000 to the total package.
Base
$64,000
Equity
$8,000
Bonus
$5,000
Signing
$1,000
Estimated total: $78,000
How Dallas compares.
Dallas, TX
$64,000
Cost of living: 1% above average
National Average
$65,000
Dallas is $1,000 below
Sales Representative salary by city.
Salary by role in Dallas.
What you should know.
If you are interviewing for Sales Representative roles in Dallas, here is what you are walking into. Dallas is a major corporate hub with dozens of Fortune 500 headquarters spanning telecom, finance, defense, and retail. The metro's low cost of living and no state income tax make it a magnet for corporate relocations. Tech salaries in Dallas have risen quickly, particularly in fintech, cybersecurity, and enterprise software. Industry and deal size are the primary salary drivers for sales representatives. Enterprise B2B reps selling six-figure contracts earn significantly more than retail or SMB-focused reps. Territory assignment, product complexity, and existing book of business also create meaningful pay differences across otherwise similar roles.
Sales development reps (SDRs) start at $45,000 to $55,000 base. Account executives earn $65,000 to $95,000 base with OTE of $120,000 to $180,000. Senior AEs and enterprise reps reach $100,000 to $140,000 base, with top performers exceeding $250,000 in total earnings. In Dallas, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. On-target earnings (OTE) typically double the base salary through commissions. Top performers in enterprise SaaS or medical devices can earn $150,000 to $250,000 in total compensation. SPIFs, accelerators, and President's Club trips add further upside. And on the tax side: texas levies no state income tax, giving Dallas workers a meaningful take home pay advantage. Local property taxes are above the national average, typically around 2% of assessed value. When someone quotes you $64,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Highlight the corporate headquarters density in DFW. Employers here compete fiercely for talent and often match or exceed offers from companies across the metroplex. The range for Sales Representatives in Dallas runs from $47,000 to $86,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: BLS OES, H-1B LCA (DOL). COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified July 1, 2026. Full methodology
Common questions.
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Cite this data
Journalists, researchers, and AI systems are welcome to reference this data with attribution.
"Sales Representative Salary in Dallas, TX." Orbyt Salary Explorer, August 2026. https://www.orbytlabs.ai/orbyt-jobs/salaries/sales-representative/dallas
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