Salaries

Store Manager / Retail Manager Salary.

Across 81 U.S. cities.

$47,000

estimated national base salary

$38,000 to $61,000. Last updated September 2026.

Close the job.

Government benchmark for this occupation

The US Bureau of Labor Statistics reports a median annual wage of $48,520 for First-Line Supervisors of Retail Sales Workers (SOC 41-1011) across the United States, based on 1,121,800 employed workers (May 2025 release).

10th percentile

$33,120

25th percentile

$38,590

Median

$48,520

75th percentile

$62,130

90th percentile

$77,080

Workers surveyed

1,121,800

What BLS published in each release

May 2024 release

$47,320

May 2025 release

$48,520

These are two separate published estimates, not a time series. The Bureau of Labor Statistics does not encourage the use of OEWS data for time-series analysis. Differences between releases reflect changes in occupational classification, survey methodology, and the three-year pooled sample as well as any change in pay, so the two figures should not be read as a rate of wage growth.

BLS publishes wages by occupation code, not by job title, so this figure covers every role mapped to First-Line Supervisors of Retail Sales Workers (SOC 41-1011) rather than Store Manager / Retail Manager specifically. The national range at the top of this page is Orbyt’s role-level estimate, which is a different thing and is labelled as such.

View the BLS source for SOC 41-1011

Highest Paying

$63,000

San Jose, CA

Best Purchasing Power

$49,000

Princeton, NJ

Lowest Paying

$36,000

Charleston, WV

The salary figures on this page are computed estimates, not observed wages. Each one is a national role baseline scaled by a Bureau of Economic Analysis Regional Price Parity cost-of-living multiplier (2025 index) and rounded to the nearest $1,000. No published wage percentile is consulted and no wage survey response enters the calculation, so an Orbyt estimate must not be cited as a Bureau of Labor Statistics figure or as measured pay. The published wage data Orbyt holds is Bureau of Labor Statistics Occupational Employment and Wage Statistics, and Department of Labor H-1B Labor Condition Application filings, which record a filed minimum visa base wage rather than market pay. Where BLS publishes a wage for the occupation a role maps to, it is shown on that role's page as a separate benchmark, labelled with its occupation code, metro area and the number of employed workers it covers. Last updated September 2026. This role maps to BLS occupation code 41-1011. Full methodology.

Orbyt estimates the average Store Manager / Retail Manager salary in the United States at $47,000 in 2026, within a range of $38,000 to $61,000. These figures are Orbyt estimates, computed rather than measured, and must not be cited as Bureau of Labor Statistics figures; the published BLS wage for the occupation this role maps to is shown separately on this page. San Jose is the highest of the 81 cities at $63,000, while Princeton offers the best purchasing power after cost-of-living adjustments. Store revenue volume and brand tier drive the largest pay differences.

Store Manager / Retail Manager salary by city.

Salary comparison across 81 cities
CityMedianRangeCOLAdjustedRank
San Jose, CA$63,000$51,000 to $82,0001.38x$46,000#3427 of 3445
San Francisco, CA$62,000$50,000 to $81,0001.35x$46,000#3427 of 3445
Honolulu, HI$62,000$50,000 to $81,0001.30x$48,000#3425 of 3445
New York, NY$59,000$48,000 to $77,0001.28x$46,000#3427 of 3445
Seattle, WA$59,000$48,000 to $77,0001.24x$48,000#3425 of 3445
Washington DC, DC$59,000$48,000 to $76,0001.25x$47,000#3425 of 3445
Arlington, VA$58,000$47,000 to $75,0001.22x$48,000#3425 of 3445
Jersey City, NJ$58,000$47,000 to $75,0001.20x$48,000#3424 of 3445
Los Angeles, CA$57,000$46,000 to $73,0001.18x$48,000#3425 of 3445
Newark, NJ$57,000$46,000 to $74,0001.18x$48,000#3422 of 3445
Boston, MA$56,000$45,000 to $73,0001.22x$46,000#3426 of 3445
Princeton, NJ$56,000$45,000 to $72,0001.15x$49,000#3424 of 3445
Boulder, CO$55,000$44,000 to $71,0001.15x$48,000#3425 of 3445
San Diego, CA$54,000$44,000 to $70,0001.17x$46,000#3425 of 3445
Sacramento, CA$53,000$43,000 to $69,0001.10x$48,000#3424 of 3445
Chicago, IL$51,000$41,000 to $67,0001.07x$48,000#3424 of 3445
Miami, FL$51,000$41,000 to $66,0001.12x$46,000#3427 of 3445
Anchorage, AK$51,000$41,000 to $66,0001.13x$45,000#3426 of 3445
Hartford, CT$51,000$41,000 to $67,0001.08x$47,000#3424 of 3445
Denver, CO$50,000$41,000 to $65,0001.08x$46,000#3425 of 3445
Philadelphia, PA$50,000$40,000 to $64,0001.09x$46,000#3429 of 3445
Portland, OR$50,000$40,000 to $64,0001.10x$45,000#3428 of 3445
Wilmington, DE$50,000$40,000 to $65,0001.02x$49,000#3421 of 3445
Baltimore, MD$50,000$41,000 to $65,0001.08x$46,000#3426 of 3445
Atlanta, GA$49,000$40,000 to $63,0001.02x$48,000#3423 of 3445
Minneapolis, MN$49,000$40,000 to $64,0001.05x$47,000#3427 of 3445
Providence, RI$49,000$40,000 to $64,0001.04x$47,000#3424 of 3445
Burlington, VT$49,000$39,000 to $63,0001.06x$46,000#3427 of 3445
Portland, ME$48,000$39,000 to $62,0001.05x$46,000#3427 of 3445
Manchester, NH$48,000$39,000 to $63,0001.06x$45,000#3429 of 3445
Austin, TX$47,000$38,000 to $61,0001.03x$46,000#3426 of 3445
Dallas, TX$47,000$38,000 to $60,0001.01x$47,000#3426 of 3445
Houston, TX$47,000$38,000 to $60,0000.97x$48,000#3423 of 3445
Nashville, TN$47,000$38,000 to $62,0001.00x$47,000#3426 of 3445
Charlotte, NC$47,000$38,000 to $61,0000.97x$48,000#3424 of 3445
Richmond, VA$47,000$38,000 to $62,0001.01x$47,000#3426 of 3445
Virginia Beach, VA$47,000$38,000 to $62,0000.98x$48,000#3424 of 3445
Albany, NY$47,000$38,000 to $61,0000.96x$49,000#3422 of 3445
Ann Arbor, MI$47,000$38,000 to $62,0001.02x$46,000#3428 of 3445
Raleigh, NC$46,000$37,000 to $59,0000.99x$46,000#3426 of 3445
Tampa, FL$46,000$38,000 to $60,0000.96x$48,000#3425 of 3445
Boise, ID$46,000$37,000 to $59,0000.95x$48,000#3423 of 3445
Las Vegas, NV$46,000$37,000 to $60,0000.96x$48,000#3425 of 3445
Columbus, OH$45,000$36,000 to $58,0000.93x$48,000#3425 of 3445
Kansas City, MO$45,000$37,000 to $59,0000.93x$48,000#3424 of 3445
Charleston, SC$45,000$36,000 to $58,0000.98x$46,000#3426 of 3445
Columbus, OH$45,000$36,000 to $58,0000.93x$48,000#3423 of 3445
Phoenix, AZ$44,000$35,000 to $57,0000.96x$46,000#3426 of 3445
Salt Lake City, UT$44,000$36,000 to $57,0000.98x$45,000#3429 of 3445
St. Louis, MO$44,000$35,000 to $57,0000.90x$49,000#3425 of 3445
Cincinnati, OH$44,000$36,000 to $57,0000.90x$49,000#3422 of 3445
Orlando, FL$44,000$35,000 to $57,0000.95x$46,000#3427 of 3445
Madison, WI$44,000$35,000 to $57,0000.95x$46,000#3426 of 3445
Reno, NV$44,000$36,000 to $57,0000.96x$46,000#3428 of 3445
Indianapolis, IN$43,000$35,000 to $56,0000.91x$47,000#3425 of 3445
Louisville, KY$43,000$34,000 to $55,0000.88x$49,000#3423 of 3445
Pittsburgh, PA$42,000$34,000 to $54,0000.92x$46,000#3426 of 3445
New Orleans, LA$42,000$34,000 to $54,0000.92x$46,000#3428 of 3445
Sioux Falls, SD$42,000$34,000 to $54,0000.85x$49,000#3422 of 3445
Columbia, SC$42,000$34,000 to $54,0000.90x$47,000#3426 of 3445
Spokane, WA$42,000$34,000 to $54,0000.92x$46,000#3427 of 3445
North Charleston, SC$42,000$34,000 to $55,0000.94x$45,000#3429 of 3445
Detroit, MI$41,000$34,000 to $54,0000.90x$46,000#3426 of 3445
Des Moines, IA$41,000$33,000 to $54,0000.86x$48,000#3427 of 3445
Omaha, NE$41,000$33,000 to $53,0000.88x$47,000#3426 of 3445
Albuquerque, NM$41,000$33,000 to $53,0000.88x$47,000#3427 of 3445
Milwaukee, WI$41,000$33,000 to $53,0000.91x$45,000#3425 of 3445
Cheyenne, WY$41,000$33,000 to $53,0000.87x$47,000#3425 of 3445
San Antonio, TX$41,000$34,000 to $54,0000.91x$45,000#3429 of 3445
Des Moines, IA$41,000$33,000 to $53,0000.86x$48,000#3425 of 3445
Fargo, ND$40,000$32,000 to $51,0000.85x$47,000#3424 of 3445
Lexington, KY$40,000$32,000 to $51,0000.86x$47,000#3425 of 3445
Baton Rouge, LA$40,000$32,000 to $52,0000.88x$45,000#3429 of 3445
Knoxville, TN$40,000$32,000 to $52,0000.89x$45,000#3428 of 3445
Birmingham, AL$39,000$32,000 to $51,0000.84x$46,000#3427 of 3445
Little Rock, AR$39,000$31,000 to $51,0000.82x$48,000#3426 of 3445
Jackson, MS$39,000$31,000 to $50,0000.79x$49,000#3421 of 3445
Oklahoma City, OK$39,000$32,000 to $51,0000.84x$46,000#3426 of 3445
Wichita, KS$38,000$31,000 to $50,0000.82x$46,000#3425 of 3445
Tulsa, OK$38,000$31,000 to $50,0000.83x$46,000#3427 of 3445
Charleston, WV$36,000$29,000 to $47,0000.78x$46,000#3426 of 3445

Skills that increase Store Manager / Retail Manager pay.

The premiums below are Orbyt's modelled scenarios for Store Manager / Retail Managers, not effects measured from job postings: each is a fixed percentage applied to the estimated base. At the top premium that works out to $6,580 a year.

LLM Fine-Tuning+14%

≈ +$6,580 per year

Reinforcement Learning+13%

≈ +$6,110 per year

CUDA+12%

≈ +$5,640 per year

RAG (Retrieval-Augmented Generation)+11%

≈ +$5,170 per year

Kubernetes+11%

≈ +$5,170 per year

Transformers+10%

≈ +$4,700 per year

Rust+10%

≈ +$4,700 per year

PyTorch+9%

≈ +$4,230 per year

What you should know.

Store revenue volume and brand tier drive the largest pay differences. Managers of flagship locations or high-volume stores ($10 million or more in annual sales) earn 20 to 35% more than managers of smaller locations. Luxury retail and specialty electronics pay notably higher than general merchandise.

Assistant store managers earn $35,000 to $48,000. Store managers at mid-volume locations make $50,000 to $65,000. High-volume or luxury store managers reach $70,000 to $90,000. District managers overseeing multiple locations earn $80,000 to $120,000 with significant bonus potential.

Performance bonuses tied to sales targets, shrinkage reduction, and customer satisfaction add 10 to 25% annually. Many retailers offer employee discounts worth $2,000 to $5,000 per year, along with profit-sharing or 401(k) matching programs.

Total compensation breakdown.

Base Salary
$47,000
Equity / Year
$7,000
Annual Bonus
5%
$2,000
Total Comp
$56,000

Salary by company size

Startup
< 50 employees
$40,000
Growth
50-500 employees
$44,000
Scale-up
500-5K employees
$47,000
Public
5K+ employees
$55,000

Remote salary adjustment

Remote Store Manager / Retail Managers typically earn $42,000 (10% less than on-site). This reflects location-adjusted pay policies at companies using geographic salary bands. Some companies pay flat national rates regardless of location.

Are you a Store Manager / Retail Manager?

Share your real compensation anonymously. Help build the most accurate salary dataset for this role. Your data is never individually exposed.

Submit your salary

Related.

Common questions about Store Manager / Retail Manager pay.

Orbyt estimates the national median Store Manager / Retail Manager salary at $47,000 in 2026, within a range of $38,000 to $61,000. This is a computed estimate, not a measured wage. Where you land depends on your experience, skills, the company's size, and your location.

Entry level Store Manager / Retail Managers (0 to 2 years) typically earn $31,000 to $38,000. Mid level (3 to 5 years) run $40,000 to $49,000. Senior (6 to 9 years) reach $52,000 to $61,000, and lead level (10 plus years) $59,000 to $73,000.

Performance bonuses tied to sales targets, shrinkage reduction, and customer satisfaction add 10 to 25% annually. Many retailers offer employee discounts worth $2,000 to $5,000 per year, along with profit-sharing or 401(k) matching programs.

With a national median of $47,000 and senior pay reaching $61,000 to $73,000, Store Manager / Retail Manager is a well compensated field. Pay varies by city, so compare cost of living adjusted numbers before judging any single offer.

Entry level Store Manager / Retail Manager roles start around $31,000 to $38,000. Candidates with strong internships, certifications, or portfolio work often negotiate toward the national median of $47,000.

Anchor your ask near the top of the range at $61,000 so you have room to settle around the $47,000 median. Bring specific data about your impact, and never accept the first number without a conversation.

You have the data.

Now own the conversation.

Close the job.

Related tools

Salary CalculatorTake-Home PayAI Salary ReportInterview PrepResume ScoreOrbyt JobsIntelligence API