Marketing Manager.
Los Angeles.
$117,000
median salary, 23% above the national average
$88,000 to $153,000. Last updated August 2026.
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Data points to own the conversation.
Orbyt estimates Marketing Manager pay in Los Angeles at $117,000, within a range of $88,000 to $153,000. That is 23% above the national average. Los Angeles blends a thriving entertainment industry with a growing tech and startup ecosystem, often called Silicon Beach. These figures are Orbyt estimates, computed rather than measured, and must not be cited as Bureau of Labor Statistics figures; the published BLS wage for the occupation this role maps to is shown separately on this page.
Salary range.
Where do you fall?
Orbyt estimate for Marketing Manager in Los Angeles, modelled from national occupation wages adjusted for local cost of living. The published government benchmark for this occupation is below.
Government benchmark for this occupation
The US Bureau of Labor Statistics reports a median annual wage of $171,900 for Marketing Managers (SOC 11-2021) in the Los Angeles-Long Beach-Anaheim, CA metropolitan area, based on 18,550 employed workers (May 2025 release).
10th percentile
$100,360
25th percentile
$130,560
Median
$171,900
75th percentile
$221,920
90th percentile
$318,960
Workers surveyed
18,550
Why this differs from the estimate above. The Orbyt estimate of $117,000 is 32% lower than this published figure. That is usually not an error in either number: BLS reports by occupation code, and Marketing Managers covers a different population than the Marketing Manager title as it is typically advertised. Both are shown, unreconciled, so you can judge which one describes the job you mean.
BLS publishes wages by occupation code, not by job title, so this figure covers every role mapped to Marketing Managers (SOC 11-2021) rather than Marketing Manager specifically. The Los Angeles range at the top of this page is Orbyt’s role-level estimate, which is a different thing and is labelled as such.
View the BLS source for SOC 11-2021Salary by experience.
The gap between entry and lead level is typically $105,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$76,000
to $94,000
Mid (3-5 yrs)
$99,000
to $123,000
Senior (6-9 yrs)
$129,000
to $152,000
Lead (10+ yrs)
$146,000
to $181,000
Total compensation.
Base salary is not the full picture. Equity, bonus, and signing can add $27,000 to the total package.
Base
$117,000
Equity
$15,000
Bonus
$10,000
Signing
$2,000
Estimated total: $144,000
How Los Angeles compares.
Los Angeles, CA
$117,000
Cost of living: 18% above average
National Average
$95,000
Los Angeles is $22,000 above
Marketing Manager salary by city.
Salary by role in Los Angeles.
What you should know.
If you are interviewing for Marketing Manager roles in Los Angeles, here is what you are walking into. Los Angeles blends a thriving entertainment industry with a growing tech and startup ecosystem, often called Silicon Beach. The city's diverse economy spans aerospace, healthcare, fashion, and gaming. LA offers strong salaries that, while below San Francisco levels, pair with a broader lifestyle appeal and lower housing costs relative to the Bay Area. Specialization matters enormously. Performance marketing managers with proven ROI on paid channels earn more than brand marketers. Industry vertical (B2B SaaS vs. consumer packaged goods), team size, and budget ownership are the other major factors. Managers who control seven figure budgets are compensated accordingly.
Marketing coordinators start at $50,000 to $65,000, advancing to marketing manager at $85,000 to $120,000 in three to five years. Senior marketing managers earn $120,000 to $155,000. Directors reach $155,000 to $200,000, and VPs of Marketing at mid to large companies can exceed $250,000 in total compensation. In Los Angeles, those numbers run higher. The cost of living here is 18% above average, and employers adjust to compete.
Base salary is not the full picture. Bonuses of 10 to 20% tied to campaign performance or revenue targets are standard. Equity is less common outside tech companies but can add $10,000 to $40,000 at startups. Some firms offer profit sharing or commission structures for demand generation roles. And on the tax side: california's 13.3% top state income tax rate applies to LA earners as well. There is no city income tax, but the high state rate makes take home pay lower than cities in no income tax states. When someone quotes you $117,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Highlight cross industry skills. LA employers value candidates who bridge entertainment and tech, so framing your experience across verticals can unlock higher offers. The range for Marketing Managers in Los Angeles runs from $88,000 to $153,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: BLS OES, H-1B LCA (DOL). COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified July 1, 2026. Full methodology
Considering a related role?
- A Design Engineer in Los Angeles earns $116,000 (1% less)
- The highest-paying role in Los Angeles is CTO at $368,000
Common questions.
Marketing Manager salary in other cities.
Other salaries in Los Angeles.
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Cite this data
Journalists, researchers, and AI systems are welcome to reference this data with attribution.
"Marketing Manager Salary in Los Angeles, CA." Orbyt Salary Explorer, August 2026. https://www.orbytlabs.ai/orbyt-jobs/salaries/marketing-manager/los-angeles
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