Marketing Manager.
Salt Lake City.
$89,000
median salary, 6% below the national average
$68,000 to $118,000. Last updated August 2026.
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Data points to own the conversation.
Marketing Manager pay in Salt Lake City ranges from $68,000 to $118,000 in 2026. The median is $89,000, 6% below the national average. Salt Lake City anchors the Silicon Slopes tech corridor, home to companies like Qualtrics, Pluralsight, and Domo. Every dollar in that range is negotiable if you come prepared. These figures are Orbyt estimates, computed rather than measured, and must not be cited as Bureau of Labor Statistics figures; the published BLS wage for the occupation this role maps to is shown separately on this page.
Salary range.
Where do you fall?
Orbyt estimate for Marketing Manager in Salt Lake City, modelled from national occupation wages adjusted for local cost of living. The published government benchmark for this occupation is below.
Government benchmark for this occupation
The US Bureau of Labor Statistics reports a median annual wage of $158,630 for Marketing Managers (SOC 11-2021) in the Provo-Orem-Lehi, UT metropolitan area, based on 1,560 employed workers (May 2025 release).
10th percentile
$82,390
25th percentile
$109,280
Median
$158,630
75th percentile
$181,990
90th percentile
$234,080
Workers surveyed
1,560
Why this differs from the estimate above. The Orbyt estimate of $89,000 is 44% lower than this published figure. That is usually not an error in either number: BLS reports by occupation code, and Marketing Managers covers a different population than the Marketing Manager title as it is typically advertised. Both are shown, unreconciled, so you can judge which one describes the job you mean.
BLS publishes wages by occupation code, not by job title, so this figure covers every role mapped to Marketing Managers (SOC 11-2021) rather than Marketing Manager specifically. The Salt Lake City range at the top of this page is Orbyt’s role-level estimate, which is a different thing and is labelled as such.
View the BLS source for SOC 11-2021Salary by experience.
The gap between entry and lead level is typically $80,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$58,000
to $71,000
Mid (3-5 yrs)
$76,000
to $93,000
Senior (6-9 yrs)
$98,000
to $116,000
Lead (10+ yrs)
$111,000
to $138,000
Total compensation.
Base salary is not the full picture. Equity, bonus, and signing can add $22,000 to the total package.
Base
$89,000
Equity
$12,000
Bonus
$8,000
Signing
$2,000
Estimated total: $111,000
How Salt Lake City compares.
Salt Lake City, UT
$89,000
Cost of living: 2% below average
National Average
$95,000
Salt Lake City is $6,000 below
Marketing Manager salary by city.
Salary by role in Salt Lake City.
What you should know.
Before you negotiate a Marketing Manager offer in Salt Lake City, understand the terrain. Salt Lake City anchors the Silicon Slopes tech corridor, home to companies like Qualtrics, Pluralsight, and Domo. The region has attracted significant venture investment and tech relocations. Utah's business friendly environment, young educated workforce, and outdoor lifestyle make it a rising destination for tech professionals seeking affordability without sacrificing career growth. Specialization matters enormously. Performance marketing managers with proven ROI on paid channels earn more than brand marketers. Industry vertical (B2B SaaS vs. consumer packaged goods), team size, and budget ownership are the other major factors. Managers who control seven figure budgets are compensated accordingly.
Marketing coordinators start at $50,000 to $65,000, advancing to marketing manager at $85,000 to $120,000 in three to five years. Senior marketing managers earn $120,000 to $155,000. Directors reach $155,000 to $200,000, and VPs of Marketing at mid to large companies can exceed $250,000 in total compensation. In Salt Lake City, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Bonuses of 10 to 20% tied to campaign performance or revenue targets are standard. Equity is less common outside tech companies but can add $10,000 to $40,000 at startups. Some firms offer profit sharing or commission structures for demand generation roles. And on the tax side: utah has a flat 4.65% state income tax. Salt Lake City imposes no additional city income tax. The moderate rate combined with affordable living costs results in strong net compensation. When someone quotes you $89,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Reference Silicon Slopes growth when negotiating. Local employers are increasingly matching 85 to 95% of Seattle or Bay Area salaries to compete for tech talent. The range for Marketing Managers in Salt Lake City runs from $68,000 to $118,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: BLS OES, H-1B LCA (DOL). COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified July 1, 2026. Full methodology
Considering a related role?
- A Registered Nurse in Salt Lake City earns $90,000 (1% more)
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Common questions.
Marketing Manager salary in other cities.
Other salaries in Salt Lake City.
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Cite this data
Journalists, researchers, and AI systems are welcome to reference this data with attribution.
"Marketing Manager Salary in Salt Lake City, UT." Orbyt Salary Explorer, August 2026. https://www.orbytlabs.ai/orbyt-jobs/salaries/marketing-manager/salt-lake-city
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