Marketing Manager.
Boise.
$89,000
median salary, 6% below the national average
$68,000 to $118,000. Last updated August 2026.
Get the job.
Data points to own the conversation.
The median Marketing Manager salary in Boise is $89,000, 6% below the national average. Entry level starts near $68,000. Experienced professionals push past $118,000. Boise has emerged as one of the fastest growing tech cities in the Mountain West, driven by Micron Technology, HP, and a wave of startup relocations. That spread is your negotiation window. These figures are Orbyt estimates, computed rather than measured, and must not be cited as Bureau of Labor Statistics figures; the published BLS wage for the occupation this role maps to is shown separately on this page.
Salary range.
Where do you fall?
Orbyt estimate for Marketing Manager in Boise, modelled from national occupation wages adjusted for local cost of living. The published government benchmark for this occupation is below.
Government benchmark for this occupation
The US Bureau of Labor Statistics reports a median annual wage of $159,930 for Marketing Managers (SOC 11-2021) in the Boise City, ID metropolitan area, based on 780 employed workers (May 2025 release).
10th percentile
$88,410
25th percentile
$106,200
Median
$159,930
75th percentile
$208,000
90th percentile
$254,990
Workers surveyed
780
Why this differs from the estimate above. The Orbyt estimate of $89,000 is 44% lower than this published figure. That is usually not an error in either number: BLS reports by occupation code, and Marketing Managers covers a different population than the Marketing Manager title as it is typically advertised. Both are shown, unreconciled, so you can judge which one describes the job you mean.
BLS publishes wages by occupation code, not by job title, so this figure covers every role mapped to Marketing Managers (SOC 11-2021) rather than Marketing Manager specifically. The Boise range at the top of this page is Orbyt’s role-level estimate, which is a different thing and is labelled as such.
View the BLS source for SOC 11-2021Salary by experience.
The gap between entry and lead level is typically $80,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$58,000
to $71,000
Mid (3-5 yrs)
$76,000
to $93,000
Senior (6-9 yrs)
$98,000
to $116,000
Lead (10+ yrs)
$111,000
to $138,000
Total compensation.
Base salary is not the full picture. Equity, bonus, and signing can add $22,000 to the total package.
Base
$89,000
Equity
$12,000
Bonus
$8,000
Signing
$2,000
Estimated total: $111,000
How Boise compares.
Boise, ID
$89,000
Cost of living: 5% below average
National Average
$95,000
Boise is $6,000 below
Marketing Manager salary by city.
Salary by role in Boise.
What you should know.
If you are interviewing for Marketing Manager roles in Boise, here is what you are walking into. Boise has emerged as one of the fastest growing tech cities in the Mountain West, driven by Micron Technology, HP, and a wave of startup relocations. The city's quality of life and affordability have attracted significant in-migration from California and Washington. Tech salaries are rising fast as demand outpaces local talent supply. Specialization matters enormously. Performance marketing managers with proven ROI on paid channels earn more than brand marketers. Industry vertical (B2B SaaS vs. consumer packaged goods), team size, and budget ownership are the other major factors. Managers who control seven figure budgets are compensated accordingly.
Marketing coordinators start at $50,000 to $65,000, advancing to marketing manager at $85,000 to $120,000 in three to five years. Senior marketing managers earn $120,000 to $155,000. Directors reach $155,000 to $200,000, and VPs of Marketing at mid to large companies can exceed $250,000 in total compensation. In Boise, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Bonuses of 10 to 20% tied to campaign performance or revenue targets are standard. Equity is less common outside tech companies but can add $10,000 to $40,000 at startups. Some firms offer profit sharing or commission structures for demand generation roles. And on the tax side: idaho has a flat 5.8% state income tax. Boise has no city income tax. While higher than neighboring states, the rate is offset by affordable housing and low overall cost of living. When someone quotes you $89,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Reference Bay Area and Seattle talent competition. Boise employers increasingly match 80 to 90% of coastal salaries for in demand tech roles. The range for Marketing Managers in Boise runs from $68,000 to $118,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: BLS OES, H-1B LCA (DOL). COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified July 1, 2026. Full methodology
Considering a related role?
- A Registered Nurse in Boise earns $88,000 (1% less)
- The highest-paying role in Boise is CTO at $296,000
Common questions.
Marketing Manager salary in other cities.
Other salaries in Boise.
Related salary pages
Jump to nearby roles and cities most relevant to Marketing Managers in Boise.
Related tools.
Do you work as a marketing manager in Boise?
Your individual figure is never published. Submissions appear only as aggregate percentiles, and nothing is shown for a role and city until at least five people have reported. It is stored against your account, which is what keeps the dataset clean.
Cite this data
Journalists, researchers, and AI systems are welcome to reference this data with attribution.
"Marketing Manager Salary in Boise, ID." Orbyt Salary Explorer, August 2026. https://www.orbytlabs.ai/orbyt-jobs/salaries/marketing-manager/boise
Want this data on your site? Embed the salary widget. One script tag, free forever.
Related tools