The Machine Speaks
Published articles tagged Build Versus Buy, listed newest first. Usually filed under AI Strategy.
The count includes the article cards across the pages below.
In 2023, wrapper was an insult: a thin app over someone else's model, doomed when the model ate it. In 2026 the application layer captured the value while frontier models commoditized into swappable engines. I replaced the model under Orbyt twice, once by government order, and nothing broke.
Model access is now geopolitical. I watched Washington erase Fable 5 for 19 days, then watched Beijing ship Kimi K3, an open-weight frontier model no directive can recall.
Build vs buy is not dead. The calculus inverted. You used to buy because building was slow and expensive. AI collapsed both. The old buy-for-speed default is gone. The new rule is to build what compounds your edge and rent only true commodity.
Bolt-on AI ships fast, then compounds invisible debt. By the fifth feature, your team manages conflicts instead of building. Bolting AI onto an existing product creates four hidden debts: data mismatch, UX incoherence, governance fragmentation, and integration brittleness.